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How we learned that content is still crucial in Marketing.

Running a marketing campaign with the nominal budget but with a goal to reach the maximum number of people is always a challenge. The marketing team of Pay1 committed themselves to the same, minimal budget but determined to tap the largest retail business in the world. Being a startup we have to find innovative ways […]

Why is it the best time to start up in India?

Why is it the best time to start up in India?

  “We have millions of problems. There is no denying that. But we also have a billion minds. And these billion minds will easily find the solutions to the millions of problems.” This being Modi’s keynote on the launch of Start Up India Plan motivated a whole lot of enthusiastic entrepreneurs to startup in India. […]