We believe constant experimentation with ideas, trials, pilots, and reruns. We believe that those who experiment the most are able to innovate the best. We gift our employees trust and freedom to try new approaches without fearing failure. Regardless of whether each experiment is successful, each lesson is helpful because it can provide VALUABLE insights.

We are a team of passionate people with a goal to create long-term value for unorganised retail sector. We are driven to bring scalability and sustainability to the kirana stores across the country. You will need all the mental windows open to let the current industry trends, technology innovation, and business updates become your GPS.

We believe that united we stand a chance to break through the best products, uber customer experience and enriched learning environment. We are ready to challenge ourselves and only focus on outperforming yourself rather than your neighbour.

We embrace simplicity, diversity and inclusion. We believe that great ideas can come from anyone and anywhere in the organisation. We also believe in a flat hierarchy- drop onto our CEO’s desk just for say ‘What’s up’.