The course of the retail industry has changed dramatically in recent years. With increased awareness, flexible government policies favouring the retail especially the unorganised retail market and the rise in technology, the foundation of our retail economy previously ignored has started to strengthen. In India, at times value is where the volume is and nothing can be compared to the mammoth market share these unorganised retail stores have in the Indian economy. We have written about this inordinately in the past that to develop our economy we need to develop the Kirana stores.
Over the course of 2018, we have launched many services that have optimised the business of our retail network and increased their profitability. But the end line for us is not just the development of the unorganised retail sector rather a doorway to vast opportunities and creative business ideas. One of the many ideas is developed around partnering up with companies that are looking to achieve a wider reach in the markets undiscovered, as we have our network spread throughout the country and also in areas identified as a potential market.
- Wide-reaching network –
We have more than 50,000 retailers active on monthly basis, who are using various services. The strong point for us is the widespread reach that we are able to gain through these merchants. Our retailer base is spread to most of the corners of the country where traditional marketing mediums don’t always work. The Pay1 retailer acts as a channel to other companies to reach out.
- Offline Branding –
Offline advertising is an important medium of communication for many companies. We make sure that the retail shops in our network optimally utilise their infrastructure. Third party companies can promote themselves via the Pay1 shop
- Our retail network act as your sales agent –
Imagine having a sales team in 350+ cities spread out in various nooks and corners of the areas selling/promoting your product. Our retailer will act a satellite salesperson for the third party companies partnered with Pay1. Generating leads in areas where the companies will not be able to generate through traditional marketing mediums is quite possible via the Pay1 Platform.
- Gainful Insights –
Demographic data, survey’s and transactional data help the partnered companies mould their marketing communication as per the data mined.
- One of a kind platform –
The Pay1 Platform is constantly evolving, we have launched some of the most comprehensive services in the year 2018 and we plan to launch more products with more earning opportunities. The services currently launched not only help our retailer earn better but also gives a platform to third-party companies to sell their products. Pragati Capital, Shop1 and Pay1 Digi have given opportunities to many companies reach their sales goal.
The constant revisions on the platform develop better interactivity of the companies and the retailers and vice versa. The possibilities for business ideas are endless. Multinationals and start-ups get inexpensive marketing and product development solutions.