How Partnering up with Pay1 help companies reach their business goals…


The course of the retail industry has changed dramatically in recent years. With increased awareness, flexible government policies favouring the retail especially the unorganised retail market and the rise in technology, the foundation of our retail economy previously ignored has started to strengthen. In India, at times value is where the volume is and nothing can be compared to the mammoth market share these unorganised retail stores have in the Indian economy. We have written about this inordinately in the past that to develop our economy we need to develop the Kirana stores.

Over the course of 2018, we have launched many services that have optimised the business of our retail network and increased their profitability. But the end line for us is not just the development of the unorganised retail sector rather a doorway to vast opportunities and creative business ideas. One of the many ideas is developed around partnering up with companies that are looking to achieve a wider reach in the markets undiscovered, as we have our network spread throughout the country and also in areas identified as a potential market.


The Advantages of Partnering with us

  • Wide-reaching network –

We have more than 50,000 retailers active on monthly basis, who are using various services. The strong point for us is the widespread reach that we are able to gain through these merchants. Our retailer base is spread to most of the corners of the country where traditional marketing mediums don’t always work. The Pay1 retailer acts as a channel to other companies to reach out.


  • Offline Branding –

Offline advertising is an important medium of communication for many companies. We make sure that the retail shops in our network optimally utilise their infrastructure. Third party companies can promote themselves via the Pay1 shop


  • Our retail network act as your sales agent –

Imagine having a sales team in 350+ cities spread out in various nooks and corners of the areas selling/promoting your product. Our retailer will act a satellite salesperson for the third party companies partnered with Pay1. Generating leads in areas where the companies will not be able to generate through traditional marketing mediums is quite possible via the Pay1 Platform.


  • Gainful Insights –

Demographic data, survey’s and transactional data help the partnered companies mould their marketing communication as per the data mined.


  • One of a kind platform –

The Pay1 Platform is constantly evolving, we have launched some of the most comprehensive services in the year 2018 and we plan to launch more products with more earning opportunities. The services currently launched not only help our retailer earn better but also gives a platform to third-party companies to sell their products. Pragati Capital, Shop1 and Pay1 Digi have given opportunities to many companies reach their sales goal.


The constant revisions on the platform develop better interactivity of the companies and the retailers and vice versa. The possibilities for business ideas are endless. Multinationals and start-ups get inexpensive marketing and product development solutions.

Learnings from a Product Launch.

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The unrelenting tick-tock of the clock starts ringing in the head when the deadline is looming over your head. A product launch right at the corner and anxiety shooting up the sky, whilst managing stress and work pressure all the teams within the company are working hand in hand towards a common goal. How many times in all of this hustle do we at the last moment, the moment just before the deadline we get to hear that the deadline has been moved forward due to unforeseen circumstances? The product launch or a service launch intended for tomorrow is postponed for next week or probably next month. Mixed feelings cloud our mind should we be relieved or should we be exasperated, outlook towards the situation varies amongst individuals. Some feel that the postponement will give us more time to better the product and for some the entire plan of action for the launch derails.

We recently went through the same during the AePS launch, the launch was successful and the prebooking numbers for AePS reached beyond our expectations, fortunately. But what happened behind the curtains was no less than a concoction of confusion and madness especially for the marketing team. Different teams within the company had a distinct way of dealing with this. Tech team got more time to fix the bugs, operations got more time to understand the loopholes whereas marketing team had a launch plan which got dragged for more than a month. Every new product launch carries a weight of learning experiences with itself. But one important lesson the marketing team learned from this delay was, marketing plans for some reason do not comply with the timetable. With various product launches, events and seminars that the team has been a part of, deadlines never seemed to arrive at the given hour, either it comes early or it gets postponed.

A smooth sea never made a skilled sailor.

Expecting unscheduled hiccups during the plan is what prepares us for the journey ahead because we all are quite aware that roads become treacherous as we move forward. Marketing sometimes functions effectively under pressure and being a startup the work culture in Pay1 is very dynamic. Every day the team’s mettle is tested, a new communication plan or strategy needs to be developed every other day. Marketing here needs to do more with less and creativity is what refreshes the palate everytime. Aadhar ATM launch taught us about the importance of good content over budget but it also taught us about how time management can never be good enough especially if you call yourself a marketer.

In Pay1 every employee is given the helm and steering oneself through all the intricacies with ease is what we learn here.

How Retailers can meet Today’s Customer Expectations

How Retailers can meet Today's Customer Expectations


Shopping is one thing today’s consumers are well versed at, being tech savvies and extremely experienced when it comes to shopping in traditional and virtual channels. To constantly stay connected to consumer’s sophisticated and high expectations for service, value, offers and choice. The power has shifted for the retailer to the consumer and it’s now up to retailers to meet the consumers diverse needs and to start engaging them in “new rules” of retail. Here are a few tips one must consider while developing strategies to meet today’s customer’s expectations:

1. Offering a smooth and continuous experience
Offer a seamless experience across all retail channels whether kirana stores, online, mobile or social – it’s important to offer a smooth customer experience across each of these touch points.

2. Service consistency
Multi-channel retailers are expected to offer store returns on online orders. So one must make sure it’s a pleasant, convenient and easy store return process for your customer. And staying consistent is at most important.

3. Providing product details
The liability of the product is often marked by the information given about it which includes online access of product levels, availability and location information.

4. Price it well
Your competitors are the best to help you while pricing your products and your research on them will make you well aware of the pricing. Today’s consumer is acquainted with technology and is constantly shopping for the best available deal by comparing prices.

5. Update yourself with Retail Trends
Define your understanding of retail trends and purchasing patterns like what styles, brands and assortments works for your store.

6. Identify your customers
Identify your customer behavior patterns and find your audience as they will be the ones who support you in the near future.

7. It’s all about the WOW factor
Making sure that your store has that WOW factor about itself, cause this would help you have an upper hand in the market. Whether it’s in your merchandising, staff friendliness and knowledge of in-store promotions, you need to offer an in-store experience that will keep them coming back.

8. Promote cross-channel offers
Never let your customer check-out without offering them some sort of reward, discount or contest entry. The best way to keep them coming back is to give them a reason to.

To provide their customer with the best possible service that they desire and to have a solid system in place that will support their demands is the key in today’s world of retailing which should be on top priority on any retailer’s to-do list. Investing in a company which provides end-to-end control over the entire retail business, from point of sale to merchandising to order fulfillment in all the way through financials would be your first step towards ensuring that you meet today’s customer demands and expectations.

Qualities for Successful Counter Sales



For Successful Sales of Products & Brands the efforts have to be focused, target oriented & goal driven. The sales person needs to possess some required skills to make selling more result oriented & make the task more enjoyable. Although main focus of every Sale is to achieve success but the actual fact is that selling is done for some common factors like maximization, make customers loyal, attract customers for repeat activity. Today, Shopping Malls are gaining more importance as compared to counter sales thus, making sales persons job difficult to attract customers.

Below are some essential skills required by sales staff for Successful Counter Sales:

Communication Skills: It is very important for a sales person to communicate effectively & clearly to the customer. To participate actively in the sales process communication plays an important role for a sales person thus, helping customer to walk in with their needs & end with proper purchase decision. Customer wants to get properly communicated about details of the product or service they are looking for.

Good Listener: Listening also plays an important role in sales process. Sales person should be a good listener in order to understand customers needs & help them meet their demands. He should try to engage customer in conversation. It should not be one-way conversation. Always try to ask customer different questions related to his requirement for a product or service.

Up-to-Date: For A Sales process to be successful, it is very necessary for a sales person to be up-to-date with the information related to the product or service he is selling. Knowledge about your product is necessary & helps you to convince the customer easily. Buyers may have many queries related to price, range, quality, warranty, guarantee, user-friendly, service, etc. of the product which the sales person must be capable of answering them with appropriate information.

Self-Disciplined: It is very important for a sales person to be punctual & disciplined in the sales process. Sales person should try to avoid gossiping, chatting with colleagues, laughing or criticizing customer when at counter, because a customer notices many factors during purchasing & this may lead to change in decision making.

Persuasive & Not Irritating: A sales person must have the quality to persuade the customer in making purchase decision kindly. He should not try to irritate the customer