Diwali brings amazing earning opportunities to our ‘Offline Retail Network’

Blog post 6 nov

The festival of light proclaims prosperity and success, it brings an atmosphere of growth where every business tries their best to cash in on the festive season and grow. Our business model being symbiotic the only way for us to grow is when our agents and network upgrade and earn more income during the festivals. Keeping that in mind we already have launched gamut of services that will equip and enable our retailers and help them secure their future and give them opportunities to grow.

Diwali begets the rise in online sales of apparels and electronics. A traditional offline retail shop normally suffers a lot due to not being able to compete with the online organised retail platforms. Today we prefer online platforms not because we get offers which normally are just a marketing tool to attract more customers but mainly because of the convenience of payment, EMI options and home deliveries. The rise of digital payments has changed the buying behaviour of customers, especially in urban and semi-urban areas. This brings together opportunities for the companies to track, monitor and analyse a person’s buying habits. Online retail forestalls the growth of offline in many ways but the tide is about to change.

A Pay1 retailer today can provide the same if not more services; by being a part of the Pay1 platform the merchant gets access to various services that help them help their customers avail better services. We are at a point where today if a merchant becomes a Pay1 merchant he/she will take the transactions entirely digital, avail personal loans or sell mutual funds and insurance and become a travel booking agent, provide mini atm services point or sell high end and in-demand products including mobile phones or mobile accessories at a competitive market price we have already written about this here. The hybrid of offline reach and the online retail market is how the retail sector in India is going to evolve. Online does not guarantee reach-ability but our platform does to our retailers/partner companies. We have created a perfect hybrid by taking the best from both the worlds and moulded it into a scalable Pay1 merchant platform.

This festive season, especially for the Pay1 retailer, has become profitable and it will continue to be so considering that we have only just begun. As we have mentioned before the retail market will evolve when the online and offline retail work together, the digital business integrated into the offline unorganised market has not only helped develop the Pay1 retailers but also the market they operate in.

This Diwali has been extremely good, to see our merchants progress the way they have and also some couple of service launches especially Digital gold’s which has been integrated on the Pragati platform. There are more services that are going to be launched soon which will bridge the gap between Offline and Online e-commerce retail market.

How being a start-up employee engagement becomes extremely crucial

2 nov blog main

Life at a start-up is dynamic, sometimes chaotic and muddled. Every day presents new challenges that the employees tackle efficiently and effectively. Running through a week piled up with work is taxing and as the weekend nears the office animates with the weekend plans. But for any company to function right it becomes necessary for start-ups like us to keep their employees engaged. The word ‘engagement’ for us means a lot more than team building activities. It is a constant process that includes creating a supportive work environment and pushing the boundaries of work by constantly challenging the employees and giving them opportunities to learn.

We are very proud of our employee retention rate which is almost 100%, there are things we follow to keep that rate consistently high.

1) Flat organisation

Keeping the employees involved in the decision making process and giving each and every employee a considerable chunk of responsibility critical to the functioning of the company is how we define our work environment. We hardly have any layers within the organisation. The employees are given the utmost freedom to experiment creatively and technically during the development phase of the product.

2) Promoting synchronisation

A ship sails smoothly on the seas only when the crew does their duty effectively and in sync with each other. The development of a product, marketing and sales are only effectual when the team is synchronised to the goal. The teams meet regularly to list out the intricacies that follow the development, marketing and how we can tackle the same.

3) Celebrating the smallest of things

A birthday celebration or a team lunch party or celebrating farewell’s with our interns, we celebrate the smallest of the things in the company. There are days when a mountain of work piles up, but there are also days when we wallow in downtime.

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4) Making best use of the time and resources

In a start-up resources are scarce and time scarcer, we have to make sure that the work that we plan for a certain week does not spill into other. We aim to reach checkpoints weekly before reaching our monthly goals.

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5) It is not always about work

We go for company picnics, revel in Garba celebrations and participate in carom tournaments. We believe in working hard but when it comes to occasions as such we don’t hold ourselves back.

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A company functions right when the employees are enthusiastic and dedicated towards the work and the vision the company aims to achieve. In a microwork environment of a start-up employee recognition also plays an important role, it is the peers within the team that inspire each other. Pay1 has a conducive work environment, the employees here are extremely passionate about their work and are eager to learn more and deliver better every time they come to work.

PAN कार्ड की उपयोगिता और अहमियत


blog 17oct main

PAN कार्ड आज एक बेहद ज़रूरी और अहम दस्तावेज़ बन गया है जिसकी ज़रूरत तकरीबन हर जगह लगती है. इसकी ज़रूरत को देखते हुए Pay1 ने  PAN कार्ड सर्विस शुरू की है. इस सर्विस के द्वारा अब Pay1 रीटेलर्स ग्राहकों को PAN कार्ड बनाने मे उनकी मदद कर सकते हैं और हर कार्ड पर एक अच्छी ख़ासी फीस कमा सकते हैं. इससे दुकानदारों की आमदनी मे काफ़ी बढ़ोत्तरी होगी.

भारत सरकार ने सन 1964 मे PAN कार्ड की शुरुआत की थी जिसके द्वारा नागरिकों के आर्थिक लेनदेन, आय और टैक्स  ट्रांसजेक्शन्स की निगरानी और गणना हो सके. 55 साल बाद भी इसका शुरुआती उद्देश्य आज भी बरकरार है बल्कि आज PAN कार्ड की उपयोगिता और बढ़ गयी है. अब PAN कार्ड की ज़रूरत टैक्स  रिटर्न्स भरने, बैंक खाता खुलवाने और लोन लेने जैसे कार्यो मे पड़ती है. कई चीज़ों के बारे मे तो आमजन अभी भी जागरूक नही है.

blog 17oct – infographic

  1. वाहन-गाड़ियों की खरीद – अगर कोई व्यक्ति चार पहिया वाहन खरीदना चाहता है तो इसके लिए उसे PAN कार्ड की ज़रूरत पड़ेगी.
  2. ज्वेलरी- गहनों की खरीद – दो लाख से ज़्यादा ज्वेलरी- गहनों की खरीद पर PAN कार्ड नंबर देना पड़ेगा.
  3. निवेश – विभिन्न प्रकार के म्यूचुयल फंड, बॉन्ड, सिक्योरिटीज आदि जिनकी निवेश राशि 50000 रू से ज़्यादा है तो इसमे PAN कार्ड जमा करना बेहद ज़रूरी होगा.
  4. पहचान का प्रमाण – काफ़ी जगह PAN कार्ड को पहचान प्रमाण पत्र के तौर पर स्वीकार किया जाता है. ड्राइविंग लाइसेन्स और पासपोर्ट बनवाने मे PAN कार्ड आयु प्रमाण पत्र के तौर पर दिया जा सकता है.
  5. करेन्सी एक्सचेंज – किसी भी विदेशी करेन्सी के इंडियन करेन्सी के साथ एक्सचेंज के लिए PAN कार्ड ज़रूरी है.
  6. संपत्ति की खरीद – बिक्री पर – संपत्ति की खरीद बिक्री पर PAN कार्ड की ज़रूरत पड़ेगी.
  7. फिक्स्ड एवं कैश डिपोजिट – किसी भी प्रकार के कैश डिपोजिट जिनकी निवेश राशि 50000 रू या उससे ज़्यादा है तो PAN कार्ड की कॉपी देनी पड़ेगी.
  8. इंश्योरेन्स प्रीमियम के लिए – इंश्योरेन्स प्रीमियम की भुगतान राशि अगर 50000 रू से ज़्यादा है तो वहाँ पर PAN कार्ड विवरण देना होता है.

PAN कार्ड के कई कारोबारी और व्यक्तिगत फ़ायदे हैं पर अभी भी बहुत सारे भारतीय इसके फ़ायदों  से दूर् है क्योंकि उन्हे PAN कार्ड की पूरी तरह से जानकारी नही है. PAN कार्ड सर्विस लाने का हमारा प्राथमिक उद्देश्य लोगों को जागरूक करना और उनकी जानकारी बढ़ाना है ताकि आमजन ज़्यादा लाभ ले सकें. Pay1 रीटेलर को भी इस सर्विस का बेहद फ़ायदा मिलेगा. यह सिर्फ़ एक सर्विस नही है बल्कि रीटेलर्स की आमदनी बढ़ाने का एक अच्छा माध्यम है. PAN कार्ड सर्विस के द्वारा रीटेलर अपने ग्राहकों के PAN कार्ड बनाने मे उनकी मदद कर सकते हैं और उनकी ओर से PAN कार्ड के लिए आवेदन कर सकते है.

The Importance of PAN Card

blog 17oct main

The PAN Card acronym for Permanent Account Number is an identity card that we all have but apart from a simple KYC document hardly do we know the full extent of its importance. We recently launched the PAN card service which facilitates simplicity of its creation to the general public. Pay1 merchants will now be able to assist their customers in issuing the PAN card on a basic fee; this will also help the same merchants to earn more commissions on the same.

The government of India started publishing the PAN Cards in the year 1964 and one of the Primary purposes of the PAN card was to reduce tax evasion and help the government better track monetary transactions of the citizens of India. The primary motive of PAN Card remains the same even after 55 years of it being in the market. But there are other uses of the service apart from filing tax returns, bank account opening or loan application that many of us are not aware of.

blog 17oct – infographic

  1. Purchasing of Vehicles – Any person is planning to purchase a 4 wheeler it becomes necessary for the person to present his/her PAN Card.
  2. Purchase of Jewellery – While buying jewellery which costs more than 2 lakhs, it is mandatory for the person to present the PAN Card during the purchase.
  3. Investments – Investing in securities, mutual funds, bonds and debentures with the transaction of more than Rs 50,000 will require PAN Details.
  4. Identity Proof – The PAN Card is a widely accepted proof of identity. Creation of Driving License or Passport etc. optionally requires a PAN Card.
  5. Currency Exchange – Any foreign exchange with Indian currency will require PAN card details.
  6. Renting/Selling/Buying a Property – Anything in relation to the aforementioned point needs a proof of PAN Card.
  7. Fixed and Cash Deposit – Any deposits valuing more than Rs 50,000 or above will require a PAN Card Copy.
  8. Payment of Insurance premiums – Payment made towards Insurance premiums that are exceeding more than Rs 50,000 requires PAN details.

There are many use cases of PAN Card for businesses and an individual alike but as with many identity cards, many Indians are bereft of the benefits that these ID cards provide. The Primary motive for us to introduce PAN Card service is to create awareness of it specifically in the markets where the importance of such IDs has not been understood to its full extent. Pay1 Merchants will facilitate the promotion of the PAN Card service in such markets. This will not only add one more service to the collection of a wide range of services that the Pay1 merchant has but will also help them earn more commissions.

We will have more communication on the benefits of the PAN Card service for the retailers in detail in the near future, along with the benefits of the other services that we are planning to launch in the coming months.

The Future of Unorganised retail: The fusion of technology, offline retail, and buyer preference has given offline a comeback in a new avatar.


Could the wave of the future be a dig from the past? In the 1970’s and thereabouts, the delivery of grocery and other staples was a dominant part of the culture in countries like North America and Europe. In India, for example, the door to door delivery of milk, vegetables, and home-cooked meals has never really fallen out of fashion. Across the globe, we are seeing a replication of this model with some modification – the resurgence of the home-delivery system with a revision. Now consumers are not just placing orders over the phone, or going to the store, choosing their order and getting it delivered home- now the consumer places order to a faceless system by pulling up the retailer’s webpage or using their mobile app. The same home delivery, same phone but a different underlying technology!

The Indian retail is a perfect of adoption of this revised business model serving well the tech-savvy, time-crunched millennial as well as the older generation living a comfortable retirement and do not wish to go shopping every few days of the week.

The unorganized retail sector is the newest entrant to technology savvy revised business model. So far underpowered, the adoption of the internet to attract, retain and acquire customers has increased intensified the battle for footfalls or clicks on the offline stores and e-commerce sites respectively. The retailers have readjusted their business to ride the digital wave.

Fuelling the changes of converting the Indian unorganized retail into the digital ecosystem is the cheap and ubiquitous internet and the penetration of the smartphones. The internet access to the price-sensitive Indian consumer and low customer acquisition cost helps the offline retailer to offer a better value proposition to its customers in comparison to its digital and organized competitors.

What is has online shopping picked pace in India? And why has offline retailer adopted technology and replicating online conveniences? The increase in affordability, accessibility, and awareness are the underlying factors to this shift.

The primary change in affordability has come because of the increased connectivity to large towns where people hop in search of non-agrarian employment. Since the income from non-agrarian employment is at least 10% higher than the farm income, the consumer’s with non-agrarian jobs have higher disposable income. Converting this affordability into expenditure is the awareness factor. With the penetration of mobile phones, Direct-To-Home satellite broadcasting channels, cheap mobile data, and ubiquitous internet, the consumer is aware of what’s available outside the local market. This awareness emanates into adoption and consumption of new categories of products.

The rapid urbanisation and high population density make the home delivery model economically viable, particularly when coupled with low labour costs, as is the case in India. A small factor affecting India’s food industry to shift online is the concern of the new age consumers on food safety, hygiene and the surge of organic foods.

Internet penetration has also allowed the brick and mortar stores to offer a great selection of products across categories, by using virtual catalogues, use data to forecast demand and offer customized delivery options. The emergence of a grocery store into a health and wellness store or an electronics store into a durable goods insurance agent have fused the lines of business scope.

Will the virtual replace real? Will the clicks replace footfalls? Not any time soon.  Other than the obvious convenience of visiting a nearby store to fulfil the need for immediate consumption, offline retail stores have a powerful sensory experience. The Indian shopper, for example, considers shopping as an entertainment activity also. Thus becoming a retailtainment. The smell of ripe mangoes, the fragrance of fresh flowers, and the texture of the fabric are virtually impossible to replicate.

This is the basis of the marriage of digital and offline retail sector, resulting in indulgence and thrill of discovery of unknown and unplanned items on the shelf.

We are witnessing a return of the old – repetition with some modification.