What Start-ups Can Learn From A Kirana Store

What Start-ups Can Learn From A Kirana Store

The start-up culture has arrived in earnest in India. New ideas, new technologies and new concepts are being explored at a mind-blowing speed. New businesses, variations of existing businesses and entirely new sectors are being discovered. Venture capital is freely available if you have an idea. But what if your venture doesn’t get funding? As […]

Retail in India

Do We Understand What Retail In India Is?

The Myth There has been a lot of hue and cry about FDI in retail since 2012. If you look at the news stories in the media you’ll get the impression that ‘retail’ means showroom chains, hypermarkets and departmental stores for high income group urban consumers. Although the Indian retail market has been valued at […]

Tips to Market Your Business Offline

Tips to Market Your Business Offline

Have you thought about marketing your business offline? While your business markets online, you can also maintain an offline mode of marketing, a good balance between an online and offline marketing strategy could help promote your business. If your business has any type of local roots, you should really look into promoting locally as well. […]