11th may

The thriving unorganised businesses seem disarrayed but are they really un-organised?

Enter any bazaar in our country the hustle and bustle, the loud noises of dukaandars shouting out prices of the products they sell. No place in the world will feel as alive as these bazaars, zeal through which our dukaandars sell the products is unmatched. It feels chaotic and lively at the same time, if we step back and […]

The Beautiful Ongoing Journey with Pay1

The Beautiful Ongoing Journey with Pay1

  When I had applied and got selected for Marketing Internship at Pay1, I was nervous and ecstatic at the same time as I had no prior job or internship experience. Being a fresher I was excited about the prospects of getting a ground level experience in marketing and also to create business-relevant content. To […]

26th april

Cashing in on less cash

  What happens to the financial health of a country when its ATM’s run out of money? Is this an indication of another disruption brewing under the surface or is it an opportunity to nudge the country towards already propagated and intensely promoted digital economy. With ATM’s drying up in some pockets of the country, […]

10th april (1)

Learnings from a Product Launch.

  The unrelenting tick-tock of the clock starts ringing in the head when the deadline is looming over your head. A product launch right at the corner and anxiety shooting up the sky, whilst managing stress and work pressure all the teams within the company are working hand in hand towards a common goal. How […]

blog_img_06Apr (2)

How we learned that content is still crucial in Marketing.

Running a marketing campaign with the nominal budget but with a goal to reach the maximum number of people is always a challenge. The marketing team of Pay1 committed themselves to the same, minimal budget but determined to tap the largest retail business in the world. Being a startup we have to find innovative ways […]

3rd april (1)

Pay1: An engine to power (Aadhaar Enabled Payments)

The Aadhaar Enabled Payment System (AePS) is at the forefront of increasing financial inclusion in India, especially in the rural and semi-urban pockets. And Pay1 is gearing up to deploy these AePS machines as an ideal replacement to the usage of debit cards. Aadhaar enabled payment system (AePS) has been conceived by the nodal agency National Payment […]

30th march_1

Pay1 – The Knock Of Opportunity

Every morning certain hours after first light, you will hear shutters of the shops opening with a roar along with a groan of some middle-aged men stretching their back after pushing up the metal gate. Soliciting our Indian deities for profits after, the dukandaar starts his day. A rustic fan swerving on its axis and the essence […]

27th march (1)

Here Is Why Digital Banking Will Take Over Conventional Banking By 2022.

From ‘Conventional Banking’ to ‘Convenient Banking’, India has come a long way when it comes to digitalisation. The aggressive measures that are taken by the government to promote ‘Digital India Movement’ is resulting in a revolution with a ripple effect, affecting almost every industry. Digital banking is one of the outcomes of such revolutionary step […]