26th april

Cashing in on less cash

  What happens to the financial health of a country when its ATM’s run out of money? Is this an indication of another disruption brewing under the surface or is it an opportunity to nudge the country towards already propagated and intensely promoted digital economy. With ATM’s drying up in some pockets of the country, […]

10th april (1)

Learnings from a Product Launch.

  The unrelenting tick-tock of the clock starts ringing in the head when the deadline is looming over your head. A product launch right at the corner and anxiety shooting up the sky, whilst managing stress and work pressure all the teams within the company are working hand in hand towards a common goal. How […]

blog_img_06Apr (2)

How we learned that content is still crucial in Marketing.

Running a marketing campaign with the nominal budget but with a goal to reach the maximum number of people is always a challenge. The marketing team of Pay1 committed themselves to the same, minimal budget but determined to tap the largest retail business in the world. Being a startup we have to find innovative ways […]

3rd april (1)

Pay1: An engine to power (Aadhaar Enabled Payments)

The Aadhaar Enabled Payment System (AePS) is at the forefront of increasing financial inclusion in India, especially in the rural and semi-urban pockets. And Pay1 is gearing up to deploy these AePS machines as an ideal replacement to the usage of debit cards. Aadhaar enabled payment system (AePS) has been conceived by the nodal agency National Payment […]